↑ a soft-launch, kitchen-table kind of way.
The Tradie Wife is practical tech & admin help for trade businesses, from someone who’s spent more Sundays than she’d like to admit helping her carpenter husband chase invoices.
When she’s up & running she’ll help you sort quoting shortcuts, customer responses (enquiries, follow-ups, invoices & all), socials without the cringe, and a website that looks legit. No $50k software. No jargon. Just the few things that actually save you hours.
One short email when I’m live. No spam, no funnels, scout’s honour.
Cheryl’s heads-down doing user research — talking to tradies & their wives about what actually needs to land first.
I don’t sell software, complicated automation, or chatbots pretending to be tradies. I sell shortcuts — things you’ll actually use Monday morning. Three of them, to start:
Stop writing quotes from scratch. Templates & tools that take the time per quote from hours to a fraction of that.
→ hours back, every week
Enquiries, quote follow-ups, “are we still on for tomorrow?”, invoice nudges — the back-and-forth that eats your evenings, handled.
→ sounds like you, sent for you
A way to keep showing up on Facebook & Insta without staring at a blank screen. Sounds like you, not a marketing bro.
→ 15 min/week, tops.
— the carpenter husband.
“She’s done alright, actually.”
Helped me get my Saturdays back. Used to spend half the weekend writing quotes and chasing people for invoices. Now most of that’s sorted before I’ve finished my cuppa.
Turns out her day job in tech has actually come in handy. didn’t really know what she did, tbh.
— Cheryl’s husband. Carpenter.
Two questions. Takes 60 seconds. Genuinely shapes what I build first — every answer gets read at the kitchen table over a cuppa.